TW family underwear category is different from outerwear category. Through the core concept of "comfortable, unruly", the comfort is deeply analyzed. "Comfortable, unruly" will also be an attitude of Generation Z towards self-consumption in the present and future for a long time. By connecting the concept of "home" with the outside world, we can connect the young people of Generation Z with the idea of "house is not house", and connect with the world to create visual conflicts.